Saturday, March 31, 2007

Business Tools - SWOT Analysis

SWOT Analysis


  • Strengths: What advantages does the company have?
  • What does the company do well?
  • What unique or low cost resources does the company have access to?
  • What do other companies in the market fear about your company?


  • What are the good opportunities facing the company?
  • What are the interesting trends in the company's market?

Useful opportunities can come from such things as:

  • Changes in technology and markets on both a broad and narrow scale
  • Changes in government policy related to the field
  • Changes in social patterns, population profiles, lifestyle changes, etc.
  • Local events


  • What obstacles does the company face?
  • What is their competition doing?
  • Are the required specifications for the market, products or services changing?
  • Is changing technology threatening the company's position?
  • Does the company have bad debt or cash-flow problems?
  • Could any of the weaknesses seriously threaten your business?


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