Business Tools - SWOT Analysis

SWOT Analysis

Strengths:

• Strengths: What advantages does the company have?
• What does the company do well?
• What unique or low cost resources does the company have access to?
• What do other companies in the market fear about your company?

Opportunities:

• What are the good opportunities facing the company?
• What are the interesting trends in the company's market?

Useful opportunities can come from such things as:

• Changes in technology and markets on both a broad and narrow scale
• Changes in government policy related to the field
• Changes in social patterns, population profiles, lifestyle changes, etc.
• Local events

Threats:

• What obstacles does the company face?
• What is their competition doing?
• Are the required specifications for the market, products or services changing?
• Is changing technology threatening the company's position?
• Does the company have bad debt or cash-flow problems?
• Could any of the weaknesses seriously threaten your business?